Marc Maset


About Me

I build great products with great teams. At HP, I took the Workforce Experience Platform from 0→1 to $47M ARR, scaled TechPulse to 50M+ managed devices, and launched ActiveCare to $90M+ ARR. I blend enterprise rigor with founder speed—shipping AI-native software, hardware, and services. Founder, Blue Lemons—multiple apps shipped; six-figure exit (2025).

Experience

Global Head, AI SW Products & Experiences | 2025 - HP | SFO, CA
Inventing the future.
Sr. Director, Workforce Experience Platform | 2021 - 2025 HP | SFO, CA
0→$47M ARR in 24 months; Gartner MQ Visionary; led 38 PM/Design/AI with ~$10M budget.
Web | Sizzle | Gartner
Director, Platform Product Management & AI | 2020 - 2021HP | San Diego, CA
Scaled TechPulse to ~50M devices; cut cost/seat ~80% in 12 months; led 30 PM/DS/Eng; seeded ActiveCare ( 0 → $3M in 2021 → $168M by 2024).
TechPulse | Active Care | Smart Support
Sr. Manager, Digital Solutions | 2019 - 2020 HP | San Diego, CA
3× faster RFP turnaround; 20+ legacy tools retired; TSIA ’20 Innovation in Sales; led a 13-person team with ~$1M budget.
TSIA Award
Multiple Product Roles | 2010 - 2019Henkel, Hewlett-Packard | Europe & US

Apps & Research

powervoice app store
PowerVoice™
AI coach that analyzes your speech and provides actionable insights to elevate your communication
2024 - Present
Web | Product Hunt
starlight app
Starlight
Organize your thoughts, cut through the noise and get stuff done (Acquired)
macOS | 2023 - 2025
Web | Announcement
newsWave app store
NewsWave
Personalized News Feed enhanced with ML classifiers
iOS & macOS | 2019 - 2022
Web | Retrospective
denarius app store
Denarius
Manage your finances, effortlessly
macOS | 2017 - 2020
Web
notio app store
Notio
Collect your thoughts, memories and ideas
iOS | 2014 - 2015
Web
excelling app store
Excelling
Discover, learn and share the Excel function you need - when you need it
iOS | 2013 - Present
Web | App Store

Teaching & Conferences

devConf
CPO Summit @ Product-Led Alliance
Talking about transforming a fragmented organization and portfolio to a successful SaaS B2B platform
2025 - Present
devConf
WW Developers Conference
Sharing the latest HP WXP product innovations with partners and customers
2022 - 2025
berkeley
UC Berkeley
Giving lectures on Applied AI and Enterprise Digital Transformation to MBA & EMBA Students
2018 - 2022
cwc
HP Customer Center
Presenting latest HP Inc. AI capabilities to client C-Suite visiting HP's HQ and workshopping solutions to their unique problems
2017 - Present

Miscellaneous

musicCompanion
Apple Music Controller
Lightweight & distraction-free way to interact with Apple Music from the Menu Bar
Download | Story
gptImplementation
ChatGPT from scratch
Re-implemented ChatGPT from scratch, following the paper "Attention is All You Need", Andrej implementation, and optimizing for M1 Max
GitHub | Paper | Andrej
digitalGardener
Digital Workers
Created a Digital Gardener to take care of my backyard -accounting for temperature, rain and soil moisture- as well as a Digital Guard that controls my house while I am abroad
Post
cwc
Tech Podcast
Monthly Tech discussion & tutorials, GuiasXV became the most subscribed podcast in the Spanish store
2006 - 2008
Applesfera | Sample

Recommended Reading

Books I frequently recommend, in no particular order:

Build - Tony Fadell | Product
Shoe Dog - Phil Knight | Business
The Ride of a Lifetime - Robert Iger | Business
Call Sign Chaos - Jim Mattis, Bing West | Strategic Leadership
Extreme Ownership - Jocko Willink, Leif Babin | Tactical Leadership
How to Win Friends & Influence People - Dale Carnegie | Influence
The Rise and Fall of the Third Reich - William L. Shirer | History
Man's Search for Meaning - Viktor E. Frankl | Life